First of all, I optimised the SEO of their website so the Google bots could index the content and we could climb the rankings for relevant keywords including bohemian clothing and clothes Byron Bay.
Then, we looked at new ways to bring in traffic. We launched several ad campaigns on social media, where we tried to target our bottom-of-the-funnel to top-of-the-funnel audience. We set objectives to drive foot traffic to the store, to create brand awareness and to boost online conversions. By retargeting our website visitors, we could drive up sales even further – since our audience that showed interest got re-engaged with their previous looked at items.
Lastly, we looked at how we could fill the gaps. By focussing on email marketing, we can send out monthly newsletters – announcing new collections and products on our website.
But we also created email flows and automation, offering customers discount and reminding them of items left in their shopping carts.