Wara is a Belgian family-business that has existed for over 60 years. It started as a corner store, but quickly expanded its collection. It now consists of a kitchen/bathroom store, two electronic stores, a furniture/decoration department, a hardware store and a gas station.
But like every business, it can be hard to keep up with modern times. Shopping moved online and so should your brand. After developing a webshop, Wara was looking at what their next steps would be. How could they integrate an established and successful physical store – where they value personal customer services and optimized sales assistance – with a very ‘unpersonal’ online shop.