The image is heavily distorted with a rainbow-like pattern, making it difficult to discern any specific objects or scene.
A person with long hair wearing a coat and a necklace standing outdoors on a cloudy day. The background shows a hilly landscape.

COBI

A woman lying on her side with her head resting on her arm, surrounded by a large black furry coat, looking directly at the camera with blonde hair and blue eyes.

marketing services for creatiVE BRANDS

Where creativity and commerce find common ground. Made to support founders, dreamers and big ideas.

A black and white photo of a person's midsection wearing a satin or silk outfit with long sleeves, with their hand hanging down and a fringed bracelet on their wrist, against a dark background.

I drive digital transformation and e-commerce
growth for fashion & lifestyle brands.

Black and white photograph of a faceless mannequin wearing a puffy, ruffled, and layered white jacket against a dark, textured background.

CUSTOMER acquisition

Finding the right customers, then giving them a reason to stay. Paid media across Meta, Google, Pinterest and TikTok, built around smart creative, sharper targeting and sustainable growth.

The first order is only the beginning. CRM, email, SMS and loyalty strategies designed around how your customers actually shop, turning more first purchases into second, third and fourth ones.

Black and white photo of a woman with slicked-back hair, wearing a fashionable jacket and posing against a plain background.
A person wearing a shiny, light-colored jacket and pants, captured with motion blur against a dark green background.

RETENTION & LIFECYCLE

DIGITAL GROWTH

Looking at the whole picture, not another channel in isolation. SEO, CRO, customer behaviour and e-commerce strategy, finding what’s getting in the way, what’s being overlooked and where the next opportunity sits.

A black and white photo of a woman with long dark hair wearing sunglasses, a striped shirt, and a dark top. She is standing in front of a wall and a mirror in a room, with a blurred effect giving a sense of motion or a distorted reflection.
Abstract swirling pattern with shades of beige, brown, white, and hints of gray.

For brands with good taste, big ideas and somewhere to go.

For brands built with intention, personality and a clear point of view. The ones with something good already going on, and an ambition to take it further.

A person with dark skin and piercing eyes wearing a large black hat and a yellow outfit against a red background.

I work where brand and performance meet. Where creative instinct is backed by data, and growth doesn’t have to come at the expense of what made people care in the first place.

Fashion, lifestyle and e-commerce are where I feel most at home. Founder-led, independent or established matters less than having a strong idea of who you are, and being curious about where you could go next.

A distorted, glitched image with bright colors and abstract shapes.
A black and white line drawing of a rifle, with labeling indicating parts such as the barrel, stock, and trigger.
Black background with white text that reads 'GEOPARAS' and 'BLING' in large serif font.
A distorted, pixelated white text on a black background.
The Generation logo with a yellow highlighted section.
Woman in a flowing dress and high heels walking on cobblestone street at night.

 COBI