services

E-commerce strategy for fashion and lifestyle brands, from paid media and SEO to CRO, retention and email. Good strategy, minus the agency speak.

A woman with curly blonde hair styled in a wild fashion, wearing a dress with animal print and glitter details, sitting on a tulle skirt, looking directly at the camera in a black-and-white studio photo.

THE APPROACH

Growing a brand requires a combination of different channels, a balanced mix of strategy and a whole lot of passion.

I focus on two sides of growth that matter most: finding your new customers and understanding what brings your last customer back.

The strategy starts with finding your new people. From there, we build acquisition that feels a little less like advertising and a little more like your brand. Better creative. Smarter decisions. A strong point of view and an even stronger story.

Acquisition

Paid Media

Find the right people and give them a reason to care. Customer acquisition across Meta, Google, Pinterest and TikTok. balancing what the platforms want with what the brand needs.

Strategy

Let’s talk goals and connect them with the right channels. Let’s look at product performance, customer data and retention rates, and turn what we find into a strategy for growth.

A person with light skin and a red hat, wearing a black and red patterned long-sleeve shirt, with their arms crossed over their face, holding their hands above their head, against a plain light background with a large red circle at the bottom of the image.

Retention

Email, CRM & Loyalty

Turn first-time customers into people who come back. Retention strategy across email/flows, automation, customer data and loyalty.

Ecommerce & Web

SEO, CRO AND ECOMM

Get found, make browsing easy and give people a reason to buy. E-commerce strategy across SEO, CRO, merchandising and customer behaviour.