ABOUT cobi

COBI is an independent digital marketing and e-commerce consultancy by Cobi Claesen. I work with fashion, lifestyle and e-commerce brands at the moments when growth needs a little more direction: when you're ready to scale, when the strategy needs rethinking, or when you simply want to focus on the things you’re passionate about.

I believe good digital marketing should feel like the brand it belongs to. No copy-and-paste playbooks, growth hacks or a whole bunch of marketing jargon. I don’t believe in formulas that crack growth, but I think that every brand is unique, with its own customer, challenges and version of growth. My job is to figure out what that looks like, then build the digital strategy around it.

I work across e-commerce strategy, paid media, CRM and retention, SEO and CRO, connecting the dots rather than treating each channel as a separate exercise. Sometimes that means finding a new source of growth. Sometimes it means fixing what’s already there. Often, it starts with asking better questions and spending a little too much time in the data.

I like brands with personality, businesses with ambition and work that balances creative instinct with commercial thinking. Because performance matters, but so does building a brand people actually want to come back to.